As you may know, betting on sport is incredibly popular in the UK and further afield. In fact, in Great Britain alone, gamblers bet an average of £626 on sport every second.
When put like this, it’s a crazy figure that just goes to show its popularity. What’s more, this amount continues to rise as more individuals open bookmaker accounts and place bets on digital platforms.
Nearly half of the figure mentioned above is wagered on football since it’s the most popular sport in the UK. There are thousands of people looking to place football bets each and every day.
As you’re reading this article, I’m assuming you’re one of these individuals.
Most of these bettors lose a lot of cash at the hands of the bookmaker. Whether it’s a lack of knowledge or poor decisions, it happens on a regular basis. Well, we aim to change that with our 7 tips on how to win big on football bets.
Read on to find out how you can start winning more of your bets and bring home more profit using these awesome football betting strategies.
Football betting strategy – You won’t always win
Before we get into our essential tips to win at football betting, it’s vital you only bet with money you can afford to lose.
Despite what others may say, betting on football is not a guaranteed way to make money and you’re not always going to win.
There is an incredible number of variables that go into football betting and there’s no way of predicting the correct outcome every time.
If you win, well that’s an added bonus and obviously the aim!
Right, disclaimers are done, let’s get into our 7 tips to win football bets.
7 tips to win big on football bets
Whilst I could give you a huge list of 50 top tips, you’d probably end up a little overwhelmed and confused about where to start in your football betting strategy.
That’s why I’ve kept the list short and prioritised the most important strategies you can implement right now.
- Keep a betting record
- Change bookmakers
- Stay impartial
- Know football inside out
- Know your markets
- Take the small wins
- Start matched betting
There you have it, 7 tips to win football bets more often.
Let’s have a look at each of these in more detail.
First off, one of my personal favourite tips to win at football betting is keeping a record.
As with anything in betting, keeping a clear record of what bets you’ve got on amongst other things is vital if you want to start winning more often.
Here are some of the things you should record:
- What bets you win and lose
- The amount you stake on your bets
- The overall profit or loss from each bet
- The bookmaker you use for each bet
Basically, anything that you think is important for analysing your bets. You get the idea…
Using this method you gain a clearer picture as to whether your current football betting strategy is working for you.
Meet your football betting target
Have you set a football betting target that you want to achieve? Keeping track of your overall profit will help you easily work out how close you are to meeting your target.
This way you’re more likely to meet your goal and win more football bets.
At the end of every week or month, depending on your preference and how many bets you place, you should tally up your overall profit and loss and check whether you’re in the green or red.
If you’re in the green, you’ll probably want to continue with what you’re already doing. However, if you’re in the red, check which bets are losing you the most money and see if you can change your strategy slightly.
Perhaps your accumulator bets aren’t quite working as well as you’d like or there’s a certain team that keeps letting you down.
Whatever it is, keeping a record of your betting activity will allow you to highlight and improve your overall betting strategy with the aim of winning more football bets.
Whilst keeping a clear record takes time and effort and isn’t the most exciting process, it will certainly help you improve your betting strategy in 2019.
How to record your football betting data
I recommend you use a simple Google Sheets or Excel spreadsheet to record your bets. It doesn’t need to be complicated, just clear and concise.
Creating a spreadsheet may seem daunting at first, but once it’s done you’ll easily be able to update it with the required information.
If you’re looking for a more comprehensive solution, there are a number of products out there that will keep track of your bets for you. One option is Smart Bet Tracker.
I haven’t used this platform but I’ve heard good things about them.
Record betting account information
Whilst we’re discussing organisation, I also recommend you keep a clear record of all your bookmaker account information.
If you’re serious about winning more football bets, you’ll probably have a large number of bookmaker accounts open. You may have more than 50 accounts open at one time.
Whilst this is great for accessing the best odds and gaining as much value as possible, it’s difficult in terms of remembering account information and data.
You’ll have a huge range of different usernames, passwords, security questions and the like for each account. Whilst you could use the same information for every account, I don’t recommend you do this for security reasons.
I suggest you jot them down in a spreadsheet similar to the process above, save it to your mobile device so you can always access it and lock it with a password.
This way all your data is secure and you won’t need to waste time resetting new passwords etc. You can focus on what really matters, placing winning football bets.
Check out this article for more information on account security and the best ways to remember your passwords.
Our second football betting tip is to change between different bookmakers often.
There are so many bookmakers you can choose from when it comes to betting on football. In fact, in 2019 there are over 100 different online betting websites.
Whilst each of these bookies wants you to stick with them, there are far more opportunities out there and there’s no need to be so loyal. Heck, the new Paddy Power TV advert even agrees!
Take advantage of bookmakers promotions
If you’re not keen on the idea of opening multiple bookmaker accounts in your football betting strategy, maybe this will change your mind.
Here’s the thing, bookies offer new and existing customers a huge range of different free bets and other promotions that you can take advantage of.
In this scenario, we’re particularly interested in the signup promotions offered to new customers. At the time of writing this article, there is over £1000 in sign up free bets waiting for you to profit from.
If you remain loyal to one bookmaker, you’re missing out on potential profit from other bookies in the industry.
If you’re serious about winning big on football bets, you certainly need to maximise the number of free bets you use. Don’t leave any free money on the table.
Different platforms sometimes offer different odds in the run up to or during a football game. You’ll especially find these discrepancies in odds when you look at less popular markets like anytime goal scorers or over/under goals etc.
This may be due to alternate information the bookie is receiving in terms of pricing their market or simply because the bookmaker is trying to lure more customers in the aim of increasing the number of bets they take on a certain market, similar to a price boost.
Price boost example
In the price boost below, Skybet is boosting the odds on Arsenal, Everton and West Ham all to win from 3.5 to 5.0 (5/2 to 4/1). The boosted odds are certainly higher than other bookmakers would be offering meaning more value for the punter.
If you’re looking to maximise your income and overall profit from football betting, you’ll want to ensure you get the best odds each time you place a bet. This process is called line shopping and it’s very common in the modern world of online gambling.
A little effort in this regard can go a long way to increase your profit.
These tools are very easy to use and will speed up the process of line shopping no end. I definitely recommend using this technique.
Consider using betting exchanges
Whilst traditional bookmakers are a great place to start, you may want to consider using betting exchanges later on in your football betting strategy.
There are a number of benefits to opening an account with an exchange like Smarkets.
- True market price – better odds
- They accept any kind of bettor
- Low commission rate
True market price
If you want to win big on football bets, it’s vital you use the best odds. As I mentioned earlier, odds can vary quite a bit between different betting websites.
However, you’re always likely to find very competitive odds (if not the best) at a betting exchange.
They offer punters a different kind of betting model compared to more traditional bookmakers meaning they generally offer odds closer to the true market value.
Unlike your common bookmakers, betting exchanges are not required to build a profit margin into their odds. They make money by charging a commission on player’s net winnings. A much better business model, you might think.
Accept any kind of bettor
Another reason you should consider using betting exchanges in your betting strategy is that they accept any kind of bettor.
Bookmakers are known to gub or restrict accounts that appear to be winning too much. So if you win big on football bets, the bookies may become interested in your account.
Whilst I’m not trying to scare you off using bookmakers, it’s something you need to bear in the mind.
However, when using a betting exchange you’re far more unlikely to have any issues. Due to the nature of their business model, exchanges make money whether you win or lose.
Low commission rate
So now you know a little more about betting exchanges and why they’re a good option to consider using in your football betting strategy, let’s check out the most competitive commission rates.
Smarkets are one of the leading exchanges when it comes to commission rates. They charge a flat 2% across all betting markets making them more competitive than the likes of Betfair.
When you’re looking to maximise your profit, it’s important to pay as little commission as possible. You can achieve this by using Smarkets.
Furthermore, here’s a video showing how much more profitable you’d be after a week of betting at Cheltenham, using Smarkets rather than other named bookmakers.
Overall, changing bookies regularly allows you to search for the best value in the industry. With so many online bookmakers available in 2019, this process is certainly worthwhile using in your football betting strategy.
Another key tip is to always remain impartial when it comes to your football bets. The old adage of sports betting comes to mind – ‘don’t bet with your heart’.
It’s vital you stay in control and bet with your analytical brain. Don’t place bets based on your emotion. This will only lead to bad decisions and could mean you lose out in terms of overall profit.
If your favourite team loses a final, you’re going to feel even more down if you bet on them.
In my view I wouldn’t bet on a team you support unless the analysis you’ve done suggests you should. As is usually the way, bringing your emotion into the mix could cloud your better judgement.
Here’s the thing, amateur punters generally rely on their emotions when it comes to placing football bets.
The bookies love these kinds of bettors who convince themselves their team are going to win only for them to get relegated the following week.
However, these punters are typically taking part for fun and they’re not really bothered about the outcome. If they win, it’s just an added bonus and something to talk about with their mates.
If you’re serious about football betting strategies and you want to make a long term profit, you can’t take this approach. When you feel that emotion is getting the better of you, put your betting on hold and come back when you’re more analytical.
One of the key football betting tips is to know the sport inside out. You need to know every detail about the team you’re betting on as well as their opponent. Here are some aspects to consider:
- How’s their current form in attack and defence?
- What are their results like? Do they get lucky?
- Injuries and team selections etc.
The little details are the most important here. These will help you spot the good bets from the mediocre ones and ultimately allow you to make more money with your football betting strategy.
In my view, going this in-depth only makes the process of betting on football more enjoyable.
To be really on the ball you should probably watch as many live games as you can on TV or another streaming service.
Whilst this can be time-consuming and expensive, especially with different TV packages, it’s certainly a brilliant tip to help you win big on football bets.
This tip doesn’t just apply to football betting, the same goes for any sport you place your bets on. To make ongoing profits consistently over a longer period of time you need to know everything about your sport.
Football knowledge challenge
I challenge you to not place another bet until you’ve learnt every detail of your sport… It’s near on impossible as there’s always more information you can find.
There are hundreds of websites you can visit that give you in-depth knowledge of everything football. Here are a few websites you may want to check out:
This is a strategy that the majority of bettors do not use. Jay Kornegay, Vice president of Race and Sports Operations at Westgate Sportsbook agrees:
“The most obvious thing that separates new bettors from the old-timers is that the new bettors have short memories.”
“They base their wagers on what happened last weekend, rather than looking at the overall quality of the team. They tend to look at the last game and base most of their decisions on the team’s performance in that game.”
Don’t be that short term bettor… Invest time in researching football and the better position you’ll be in to place successful football bets.
Fifth in our list of tips to win football bets is know your betting markets.
This point kind of follows on from the one above. It’s all very well knowing the sport inside out but you also need to know the different betting markets available for football. In the modern world of online betting, there seems to be a never ending number of markets.
This is especially true when you compare it to the number of markets high-street bookmakers offer.
You’ll know about the most common markets like Win/Draw/Win, but did you know you can bet on the number of goals scored in a match or even for your team to win both halves etc.
It’s these kinds of football markets which usually offer more profitable odds and ultimately better value for you, the punter.
Accumulators or accas as they’re also known, are proving to be very popular in the modern world of online gambling. The main reason being, a small stake can return a nice win on football bets.
For those of you that aren’t sure, accumulators are bets that you build up and contain multiple selections. For your acca to be a winning bet, you must predict the right outcome in each selection. If you predict wrongly, your acca loses!
Obviously, the odds are high but the likelihood of landing these bets can be quite slim. The good news is that your stake doesn’t need to be too high. This is an example of how to win big on football bets using a less risk-averse strategy.
It’s also important to know the terms and conditions for each different market. If you aren’t sure, I recommend you get in touch with support and someone will help you out.
Better to be sure than lose out on potential winnings.
By taking advantage of some of these less well-known markets, you’re more likely to succeed at football betting in 2019.
Tip #6 – Take the small wins
Our next football betting tip is to take the small wins.
As the well-known saying goes ‘every little helps’ and the same applies for betting on football.
Don’t let small wins discourage you. In fact, you should be pleased that your football betting strategy is working. A win is a win and it’s money in your pocket rather than the bookies.
There’s always one bettor who goes after the big wins. That punter will go on about how one big win will completely change their life. However, the chances of that are incredibly unlikely for most punters.
For the sensible, long term bettor this is a waste of time and effort. Granted you get the occasional 5,000/1 Leicester City story where one punter makes thousands. However, this is very rare and not even worth thinking about.
Be smart and look for the smaller, more likely wins and your betting will be much more profitable.
Bet on short odds
Betting on short odds is a common betting strategy that has proven to be very profitable over the years. When you bet on short odds, you’re likely to win small amounts but on a more regular basis.
Here’s the thing, the bookies know that the majority of punters are likely to back the underdog at higher odds. Bettors often chase these odds in the hope of a big win.
However, the bookies exploit this fact and generally offer less valuable odds on the underdog. All in all, it’s easier to find greater value when betting on favourites at shorter odds.
Last but not least, our final tip to win big on football bets is to consider using a method called matched betting.
Whilst this strategy is not strictly betting, you’re guaranteed to make a profit no matter what the outcome of the event is. Who can turn that down?
In recent years, no risk matched betting has received a lot of attention thanks to the increase in the number of bookmakers offering free bets and promotions. Nowadays, most online bookies offer promotions to both new and existing customers.
As a punter, this is something you should certainly keep an eye out for. There’s a lot of value to be had from free bets and other bonuses.
How is matched betting risk free?
A common question we get asked is how can matched betting be risk free?
You can’t lose with this betting strategy so how is that possible?
I won’t go into the details of how it works in this article but in simple terms, you profit from the free bets and promotions the bookmakers offer new and existing customers.
There’s no risk involved with this strategy as you place two bets on opposite outcomes meaning one of your bets is guaranteed to win and the other will lose.
For more information on how to get started with matched betting, check out this article.
Football is a great sport to place matched bets on as there are always plenty of betting opportunities.
This is especially true for large football competitions such as the Premier League and Champions League. If you stick with the most popular football games, you’ll be in safe hands when it comes to matched betting.
No more waiting for your team to score another goal, you know the exact outcome and profit you’ll make even before the game has kicked off.
Whilst I understand this football betting strategy isn’t for everyone, there’s plenty of cash to be made with this technique in 2019.
Football betting strategies – Ed’s experience
Don’t just take our word for it, these tips to win football bets have helped many different people profit from football wagers up and down the country.
Here’s what one happy bettor said after implementing the football betting strategies listed above.
“Hi, Ed here. I’m very grateful I found this article. These betting tips have helped my betting a great deal. Since I started following The Sure Bettor’s advice, my betting profitability has rocketed up.
One of the most important tips is having a betting journal (keeping a record). I only started recording each of my bets recently, and the improvement since then has been massive.
I suggest you also write down the reason behind making each bet. It can be instrumental in sharpening the learning curve you’re on.”
How to win big on football bets
Betting is one of the most exciting ways to make football even more thrilling. But when you use our tips to win at football betting and start beating the bookies more often it’s a whole different ball game.
Whilst there are no guarantees in betting, these tips have certainly helped thousands of people increase their profitability.
What’s more, don’t just use these tips to win at football betting. You can apply this knowledge to any sport, whether that’s horse racing or Formula 1.
So go ahead and start using our tips to win football bets.
Got a favourite tip? Let me know which one it is by leaving a comment below right now.