How we pick the best UK bookmakers
Picking the best bookmakers in the UK is no easy task. There are hundreds of factors that determine where a bookmaker should rank and we consider as many of these aspects as possible. We use all of our knowledge and experience to bring you the best bookmakers of 2019.
Here are some of the key factors we consider in no particular order:
- Odds – The best UK bookmakers should obviously provide the most value to their customers. In that vein, the odds should be competitive with other leading bookmakers.
- Customer satisfaction – Arguably one of the most important factors when reviewing a bookmaker, is how happy (or not) the customers are. How quickly does the bookmaker deal with problems? Are the support staff helpful and easy to get hold of? And how quickly are bettors winnings paid out?
- Platform ease of use (desktop/mobile) – Another key criteria we look at is how easy the website or mobile app is to use. Is the bookmaker’s website quick to load, easy to navigate and aesthetically pleasing? In the modern world of gambling, a lot of people place bets on mobile devices. It’s therefore important the bookmaker’s mobile app is up to scratch.
- Reliability – Another factor we consider is how reliable and trustworthy a bookmaker is. Customers want to use UK bookmakers that consistently provide quality.
Which is the best UK bookmaker for me?
There is a huge range of bookmakers you can choose from in the UK and picking one can sometimes seem quite difficult. You need to consider what you’re opening your betting account for. Are you looking to place bets on a specific sport or event? Are you looking for the best odds across the industry? Or are you just looking for bookies free bets?
Once you understand the reason you want to open a new betting account, you’ll be able to pick the best bookmakers more easily. You can go through our bookmaker reviews and work out which is the best fit for your needs.
If you’re just looking to take advantage of bookmakers’ free bets, offers and other promotions you can check out our detailed guide here.
Best bookmakers for matched betting
Some of you may be interested in which the best bookmakers are for matched betting. It’s fair to say that all the above UK bookmakers are both reliable and provide some great free bets and other promotions which you matched bettors can take advantage of.
For more information, you can read each individual review to check out their true potential for matched betting.