Best Football Bookmakers in 2023 – Top Football Betting Sites

Today I want to check out some of the best and most popular football bookmakers available in 2023. As you may know, there are hundreds of online bookies that offer thousands of football betting markets on a daily basis.

If you want to maximise you footy betting profit then check out our top football betting tips page.

But which are the best football bookmakers and why? Let’s find out…

Check out our top 6 best bookies for football below:

Best football bookies

One click football betting

Low commission rate

Top tier customer service

Very reliable platform


4.5 out of 5

Read review

Top Football Bookmaker

Largest range of football markets

Football action tracker

Millions of customers worldwide

Renowned and reliable bookie


4.5 out of 5


Offer great promotions

Vast range of markets available

Build a bet feature

Great platform usability


4 out of 5

User friendly site and app 

Great starter bonus

Well known and trusted football bookmaker

Highly competitive odds


4 out of 5

Coral betting

Fast cash out option

Live streaming feature for certain games

Great customer service


4 out of 5

Loads of football related promotions

Household name in betting and for good reason

Fantastic football acca console

Great easy to use website and app


4 out of 5

Best football bookmakers

So the best football betting sites available in 2023 are:

  • Betdaq
  • Bet365
  • 888Sport
  • Paddy Power
  • Coral
  • Ladbrokes

I’ve listed some of the most popular and well-reviewed betting sites that you should consider opening an account with. But as with all betting platforms, football bookmakers can be very subjective and each individual has their own opinion.

You ought to try out more than one football bookie to really get a feel for which is your favourite. Also, that way you can take advantage of multiple sign up bonus’! Win win.

What works for me may not work for you so it’s important to bear this in mind. Ask yourself what do you want to get out of your football betting? This will help you choose the right football bookmaker for you.

8 aspects of a great football bookie

When you’re getting started with football betting, it’s important to consider the various aspects that make for a great football bookmaker. Below are some features you may want to consider:

  • Range of football markets
  • Great value odds
  • Free bets & promotions
  • Customer service
  • User experience
  • Deposit and Withdrawals
  • Betting features
  • Reliability

Let’s check out each of these in more detail.

1. Range of football markets

The first aspect I would consider when picking a football betting bookie is the range of markets available. The more markets a bookie has, the more opportunities you have to profit. Nowadays most online bookmakers have a huge number of football betting markets but it’s still something to consider especially if you’re looking at smaller betting sites.

Most football bookies offer a range of markets on popular football events like the Premier League and La Liga. But not all bookies offer the same coverage on lower football divisions.

If you’re looking to bet on more obscure markets then you’ll need a football bookie that offers an exhaustive list of football markets. Bet365 is your best bet here.

Best Football Bookmakers

2. Great value odds

After a good selection of football markets, you should look for great value odds. Whilst no bookmaker will have the best odds on every football market, great football betting sites will offer decent, competitive odds on a wide range of markets.

Odds in the digital world are generally fairly similar throughout the entire betting industry, but there may be certain situations where you gain more value by using one bookie over another. You can use a strategy called line shopping to spot the best prices for a certain market.

It all comes down to the amount of profit you want to make. The higher the odds, the more money you’ll make on a winning bet. It’s that simple.

3. Free bets & promotions

Another aspect to consider is the free bets and promotions a betting site offers. These bonuses act as great incentives for punters throughout the UK and are generally what draws a customer to a betting site in the first place.

Great bookmakers offer generous welcome offers and ongoing promotions on a range of markets. Some of the most lucrative offers are available on football fixtures meaning there’s plenty of ‘free money’ on the table if you know where to look.

It can be worthwhile to register with a large number of bookmakers just to access their free bets and bonuses. What’s more, you can use a process called matched betting to make a guaranteed profit from these free bets.

Thousands of individuals already use matched betting to make up to £1000 each month. For more information, check out OddsMonkey.

4. Customer service

Great customer service is something you should expect from the best football betting sites. If you encounter any problems, you may need to speak to someone to resolve your issue.

For example, the terms and conditions of certain free bets can be quite confusing so you may want to find out more information via a support channel.

In this case services like FAQs, live chat and phone/email support will make the process easy and should allow you to get back to your betting in a short period of time.

5. User experience

The best football betting sites should be enjoyable and easy to use. From finding a market to placing an accumulator, the entire process should be easy to navigate and look good.

With punters placing bets on various devices these days, websites and mobile apps should run well on all platforms.

Whilst the process of placing a bet is fairly similar at most online bookies, there are big differences in terms of layout and ease of use etc. In my view, some betting sites are too cluttered and have far too many links and categories on the homepage.

I prefer the more minimalist approach that other bookmakers use. This is subjective and what works for me might not for you, but it’s certainly worth considering before picking a football bookmaker.

6. Deposits and Withdrawals

One of the most important aspects of an online betting site is depositing and withdrawing money from your account. You can’t bet on your favourite football team unless you’ve got funds in your account…

The best football bookmakers offer fast, secure payments via various payment methods such as debit cards, eWallets like PayPal, prepaid cards and wire/bank transfers. If you’re wondering why credit cards are not in this list, it’s because the Gambling Commission banned this payment method in April 2021.

Most reputable betting sites offer fast and reliable payment transfers meaning you won’t be waiting for money to arrive in your account. It’s also important to note that most bookmakers use closed-loop policies on withdrawals. This means you must use the same payment method to withdraw your funds as you did to deposit into your account.

7. Betting features

If you’re looking to get the most out of your football betting, it’s important to consider extra betting features that certain bookmakers offer. Features such as live streaming and action tracking make the entire experience more enjoyable and potentially more profitable.

Generally, it’s the larger betting sites that offer these extra betting features. The smaller, less popular sites don’t have the required resources to develop and maintain these features.

8. Reliability

Last but not least, the reliability of a betting site is another factor to consider when picking the best football bookmaker. It’s important to use reputable and trustworthy bookies that you can rely on. You’re handing over your personal details at the end of the day…

The football betting sites listed above are all very reliable and have been in the industry for a long time. They all offer fast and secure payments and are built on reliable technology.

Best football bookmakers

As I mentioned earlier, there are hundreds of online bookmakers all offering football betting to their customers. But not all sites are created equal. Therefore it’s important to take your time when researching and selecting the best football bookmakers.

Use the criteria discussed above to work out which is the best option for your betting strategy and once you’ve finalised a few options, I recommend you sign up and try each bookmaker. That way you can find out exactly what they’re like.