Betdaq review 2019 – Definitive Betdaq betting exchange review
By Charles Hopewell | Updated March 02, 2019
Betdaq review – Betdaq are one of the most popular betting exchanges in the industry but should you use their platform in 2019?
Read on to find out about the pros and cons of using Betdaq and whether you should sign up for an account in 2019.
Ready? Let’s get going!
What’s in this Betdaq review
We’ve created this in-depth Betdaq review for those of you who are toying with the idea of opening a new betting exchange account in 2019.
If you’re stuck choosing between the most popular betting exchanges, this review, along with our other betting exchange reviews will help you make up your mind.
We’ve gathered our knowledge, listened to the community and considered all the key aspects that make for a great betting exchange and put together this in-depth review.
We’d also love to hear your thoughts of Betdaq, so please leave a comment below.
Betting exchanges explained
Some of you reading this may be new to the term betting exchange so here’s a short description.
A betting exchange is an online marketplace which matches gamblers looking to place opposite bets. These platforms essentially cut out the middle man, otherwise known as the bookmaker.
This means they take on no risk like traditional bookmakers do. Along with other benefits which we’ll look at later in the review, this makes betting exchanges a popular betting choice across the UK.
Betting exchanges allow for much greater flexibility than a traditional bookmaker which is part of the reason they are so popular in 2019.
A betting exchange make money slightly differently to a traditional bookmaker in that they charge a commission on a player’s net winnings. A bookmaker build their margin into the odds.
Betting exchanges have had a major impact on the market. They are the single biggest invention to occur in the betting industry in the last 20 years.
Matched bettors also have a lot to thank betting exchanges for. They make the whole process a possibility as they provide gamblers the option to either back an outcome or bet against an outcome, also known as lay betting.
Whether you take part in matched betting or not, picking the betting exchange which best suits your needs is vitally important to betting success in 2019.
Betdaq is an online marketplace where punters can either back an outcome or lay an outcome (more on this later).
The second largest betting exchange with around 7% market share in the UK, Betdaq were founded in 2000 by Dermot Desmond, a wealthy Irish businessman. The headquarters of the company still today operate from Dublin.
Launching just a year later than Betfair and Flutter, another rival at the time, Betdaq found it hard to compete with their older brother, Betfair.
Due to their superior financial support, Betdaq launched it’s platform charging 0% commission. This figure would rise 1% a month until it reached 5%. On paper a brilliant idea. However, it didn’t turn out so successful and it was nowhere near as powerful as Betfair’s brilliant campaign.
Despite the somewhat failed launch, Betdaq aimed their platform at high-rolling gamblers who would wager £1000s on each bet. The reason behind this was that Desmond already had contact with a number of wealthy gamblers.
The plan was to work their way up to 25% market share. So far they’ve managed to win 7% market share.
In 2013, Betdaq was acquired by Ladbrokes for €30 million. Ladbrokes later joined forces with Coral and they now form the UK’s largest bookmaker. It will be interesting to see what they do with Betdaq and if they decide to challenge Betfair for a greater market share in the exchange industry.