Betting tips, guides and strategies to beat the bookmakers

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Why The Sure Bettor?

We’re huge fans of the gambling industry but we think more can be done to make your experience even better!

With so many bookmakers, free bets and strategies to consider, it can sometimes be hard to know where to start. But we’ve got you covered… At The Sure Bettor, you’ll find a huge range of betting tips, guides and strategies you can use to beat the bookmakers and maximise your value from online betting.

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Betting tips

Looking for some betting tips to help you beat the bookies and get the most out of your betting strategy? Look no further, we’ve got some brilliant tips and strategies. Select your preferred sport below…

Football betting tips

You don’t need me to tell you how popular betting on football is. Across the world, punters wager £1000s on football matches every second. Unfortunately, a lot of bettors lose football wagers to the bookmakers. But that’s where we come in!

Our aim is to help you beat the bookies and take home more profit from your football betting strategy. Find out more by checking out our football betting tips.

Horse racing betting tips

Horse racing is an incredibly popular sport in the UK and Europe. Punters love placing their bets on their favourite horses in the hope of winning big at the races. To maximise your chances of winning, use our horse racing betting tips here.

Tennis betting tips

Tennis is another popular sport for punters to bet on throughout the UK and Europe. Betting on the likes of Novak Djokovic and Roger Federer is what makes this sport so exciting. Check out our latest tennis betting tips here.

Matched betting

Fancy making a guaranteed profit each month? Why not try matched betting.

This betting strategy allows you to take advantage of bookmakers free bets and promotions without risking any of your own cash… Bettors use a method called back and lay betting to ensure there’s no risk with your bets. There are thousands of bettors already using this strategy to make £1000s each month. Why not join them today?

I recommend you start matched betting with OddsMonkey. They’re the best matched betting service in my view. You can try their premium platform for just £1 using the code ‘OM12FOR1’.

How much money can you make?

This is one of the most popular questions we get asked when individuals consider starting matched betting. It’s important to understand matched betting is not a ‘get rich quick’ scheme and you’re certainly not going to make millions overnight.

Matched betting is a proven way of making a great second income online and it’s one of the most profitable betting strategies around. It’s possible to make up to £1000 per month with most bettors making around £500. What’s more, your earnings are all completely tax free. As I mentioned earlier, matched betting is incredibly popular with thousands of individuals already taking part.

Using a matched betting site

Another popular question we get asked is whether to sign up to a matched betting site or not.

In my honest opinion, I think using a matched betting site is well worth it. Sites like OddsMonkey and Profit Accumulator do all the hard work for you making your job much easier. There’s no denying that matched betting can be quite challenging when you first get started. 

But with help from matched betting sites, you’ll be a pro in no time. You’ll also have access to a huge range of tools and software that will help you maximise your value.

In my view, OddsMonkey offers the best matched betting service today. As you can see below, they’re rated very highly by existing members. For more information about the best matched betting sites, check out this article.

OddsMonkey reviews

Sportsbook or betting exchange?

One of the questions we often get asked from beginners revolves around bookmakers and betting exchanges. Specifically what’s the difference and which platform should you use?


A bookmaker or sportsbook is a traditional betting platform that takes on bets from punters. In simple terms, you bet against the betting site. The sportsbook builds a profit margin into the odds meaning they always make money in the long run.

Exchange betting

Betdaq exchange

Payment methods

Payment methods are one of the most important considerations for any bettors just getting started. Stating the obvious but without them we wouldn’t be able to place any bets in the first place. When getting started, punters are often unsure which are the best payment methods to use for their betting.

But we’ve got you covered…

Best payment methods

So which are the best payment methods?

The good news is that there’s plenty of options for you to choose from. The most popular choices are debit cards, eWallet providers such as PayPal and Skrill and some punters even use bank transfers.

Each payment method has its pros and cons meaning there isn’t a specific winner. It changes from person to person and depends on your preferences. For more information, check out this article.

Choosing the best bonus options available online

A lot of betting offers that you’ll come across online do not come with just the chances of making specific sports bets. Sites that specialise in these offers usually combine the sports betting aspect with the casino gambling aspect. This happens because most sites have a double interface: they are, at the same time, a sportsbook website and a virtual casino. 

We recommend you make the best of both worlds. Choose offers that come in packages, where you can also play free spins no deposit. These are rounds in slot games which you get for free just by signing up. Slot games are very intuitive, so you don’t need to learn any complicated game rules or apply advanced strategies to get the best outcomes. You just have to spin the reels and wait for the random game result to appear on the screen.

Best betting odds

One of the key ingredients to a successful betting strategy is taking advantage of the best odds in the industry. With so many bookmakers available, it can be hard to find the best odds out there. But if you’re serious about maximising your value, this is essential.

For more information on how this is possible, check out this article about line shopping.