The Sure Bettor

Betting tips, tricks and advice to beat the bookmakers


Betting is incredibly popular not only in the UK but throughout the world. But with so many bookmakers, free bets and strategies to consider, it can sometimes be hard to know where to start.

But we’ve got you covered… At The Sure Bettor, you’ll find a huge range of betting tips, guides and strategies you can use to beat the bookies and maximise your value from online betting.

Betting tips

Looking for some betting tips to help you beat the bookies and get the most out of your betting strategy? Look no further, we’ve got some brilliant tips and strategies. Select your preferred sport below…

Football betting tips

You don’t need me to tell you how popular betting on football is. Across the world, punters wager £1000s on football matches every second. Unfortunately, a lot of bettors lose football wagers to the bookmakers. But that’s where we come in!

Our aim is to help you beat the bookies and take home more profit from your football betting strategy. Find out more by checking out our football betting tips.

Horse racing betting tips

Horse racing is an incredibly popular sport in the UK and Europe. Punters love placing their bets on their favourite horses in the hope of winning big at the races. To maximise your chances of winning, use our horse racing betting tips here.

Tennis betting tips

Tennis is another popular sport for punters to bet on throughout the UK and Europe. Betting on the likes of Novak Djokovic and Roger Federer is what makes this sport so exciting. Check out our latest tennis betting tips here.

Matched betting

Fancy making a guaranteed profit each month? Why not try matched betting.

This betting strategy allows you to take advantage of bookmakers free bets and promotions without risking any of your own cash… Bettors use a method called back and lay betting to ensure there’s no risk with your bets. There are thousands of bettors already using this strategy to make £1000s each month. Why not join them today?

I recommend you start matched betting with OddsMonkey. They’re the best matched betting service in my view. You can try their premium platform for just £1 using the code ‘OM12FOR1’.


How much money can you make?

This is one of the most popular questions we get asked when individuals consider starting matched betting. It’s important to understand matched betting is not a ‘get rich quick’ scheme and you’re certainly not going to make millions overnight.

Matched betting is a proven way of making a great second income online and it’s one of the most profitable betting strategies around. It’s possible to make up to £1000 per month with most bettors making around £500. What’s more, your earnings are all completely tax free. As I mentioned earlier, matched betting is incredibly popular with thousands of individuals already taking part.

Using a matched betting site

Another popular question we get asked is whether to sign up to a matched betting site or not.

In my honest opinion, I think using a matched betting site is well worth it. Sites like OddsMonkey and Profit Accumulator do all the hard work for you making your job much easier. There’s no denying that matched betting can be quite challenging when you fist get started. 

But with help from matched betting sites, you’ll be a pro in no time. You’ll also have access to a huge range of tools and software that will help you maximise your value.

In my view, OddsMonkey offers the best matched betting service in 2020. As you can see below, they’re rated very highly by existing members. For more information about the best matched betting sites, check out this article.

Sportsbook or betting exchange?

One of the questions we often get asked from beginners revolves around bookmakers and betting exchanges. Specifically what’s the difference and which platform should you use?


A bookmaker or sportsbook is a traditional betting platform that takes on bets from punters. In simple terms, you bet against the betting site. The sportsbook builds a profit margin into the odds meaning they always make money in the long run.

Exchange betting

Betting at an exchange is slightly different. Instead of playing against the bookmaker you’re betting against other punters. The exchange is simply a marketplace where punters match each other’s bets.

You need a punter to back a market and also bet against that market in order for a bet to be matched. A betting exchange makes money by charging a commission on a player’s net profit.

In the UK, there are various different betting exchanges available. You can find the latest reviews here.

How do betting exchanges work - Betdaq

Payment methods

Payment methods are one of the most important considerations for any bettors just getting started. Stating the obvious but without them we wouldn’t be able to place any bets in the first place. When getting started, punters are often unsure which are the best payment methods to use for their betting.

But we’ve got you covered…

Best payment methods

So which are the best payment methods around in 2020?

The good news is that there’s plenty of options for you to choose from. The most popular choices are debit cards, eWallet providers such as PayPal and Skrill and some punters even use bank transfers.

Each payment method has its pros and cons meaning there isn’t a specific winner. It changes from person to person and depends on your preferences. For more information, check out this article.

Best betting odds

One of the key ingredients to a successful betting strategy is taking advantage of the best odds in the industry. With so many bookmakers available, it can be hard to find the best odds out there. But if you’re serious about maximising your value, this is essential.

For more information on how this is possible, check out this article about line shopping.