5 tips and tricks to beat the bookies & maximise your profit in 2020

By January 21, 2020Betting
Tricks to beat the bookies
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Beat the bookies – It’s what every punter should aim to do whether you’re a complete beginner or a seasoned pro.

However, it’s easier said than done… But with a little help, you can soon learn how to beat the bookies on a regular basis.

In this article, we reveal our top tricks to beat the bookmakers at their own game so you can make more profit with your betting strategy.

Ready? Let’s get started.

Beat the bookies

Surely there’s nothing better than the feeling that you’ve won money from the bookmakers. Well, I don’t think there is…

But unfortunately, it’s very uncommon. Bettors lose hundreds of thousands to betting companies each and every week.

Just take a look at the profit of bet365 and other large bookies and it’s clear to see punters often lose in the long run.

Bet365 homepage

But what if you could turn that around?

Below we’ll take a look at a number of tips and tricks you can use to beat the bookies so you can take home more profit for yourself.

Top tricks to beat the bookies

Right, let’s get straight into our tricks to beat the bookies in 2020:

1. Find value
2. Don’t follow the crowd
3.
Don’t bet on your favourite team
4. Stay informed
5. Bet online

Let’s look at some of these tricks in more detail.

Find value

Our first trick to beat the bookies is to look for and take advantage of valueable markets and odds as often as possible.

Thankfully, we have an in-built advantage when it comes to maximising value. It’s part of human nature to get the most out of something, especially when there’s money involved.

However, you’d be surprised at the number of bettors who don’t use this strategy when placing their bets.

Your average punter opens their favourite mobile betting app or visits their local store (yes, these punters still exist…) and places a bet on any old market with low-value odds.

The likelihood is that with a bit of research, punters can find more valuable odds very easily at another bookmaker which means more profit for you.

Bet £10, Get £10 - BETDAQ

You might be thinking this seems a lot of effort just for slightly better odds…

But when you realise how quickly you can check the latest odds, you’ll wish you had started this method ages ago.

Finding valuable odds

Looking for the highest odds is crucial to maximising your profit in 2020. All serious punters use a process called line shopping which helps to beat the bookies.

This method involves checking the odds from all bookmakers in the industry. The aim is to find the bookie with the most valuable odds.

It may sound difficult in theory but in practice, it’s very simple. And don’t worry, you don’t have to scan each bookmaker manually.

Thankfully, there are numerous websites such as Oddschecker and Oddsportal that can help you out.

These sites allow you to compare the odds for a market across a wide range of bookmakers. You can then click through to the desired bookie, access the odds and place your bets.

Beat the bookies with OddsChecker

Remember, the more bookies you check, the more value you’ll find in your betting.

Obviously, to access the best value odds you’ll likely need a lot of bookmaker accounts open.

But as we’ll look at next, this isn’t a bad thing and if you’re serious about making money with betting, this shouldn’t matter.

Finding valueable promotions

Next up, let’s look at how promotions and bonuses allow you to beat the bookies.

As I’m sure you know, betting offers play a huge role in the modern industry. Betting companies such as Betdaq and Ladbrokes are always offering new promotions like this example below.

Betdaq signup offer

In order to beat the bookies more often, it’s important to look out for valuable promotions and sign up offers.

Luckily, this is an easy process as most bookmakers are very upfront about what free bets and bonuses they offer.

If you spend any time on the internet, you will undoubtedly see a lot of betting adverts containing free bets etc.

You should complete as many of these promotions as possible in order to maximise your income. We’ll come back to this a little later in the article.

Using certain betting strategies such as matched betting, you can also make a guaranteed profit from a lot of the free bets and promotions given out by the bookmakers.

For more information, I recommend you check out OddsMonkey. They walk you through the entire process hand in hand and show you exactly what bets to place and how much to wager.

Overall, whether it’s looking for the best odds on a market or scanning around for the best bookmaker promotions, it’s important to keep an eye on value. This is key to maximising your profit in the long term.

Don’t follow the crowd

Our second trick to beat the bookies is to not follow the crowd.

Unfortunately, it’s human nature to follow crowds even if they are heading the wrong way…

Don't follow crowds

But that often means you lose out in more ways than one and it will certainly affect the amount of profit you make.

The majority of bettors are not savvy and often place bets based on what others are doing. Or they base their decisions on gut instincts and emotions. Most of these amateur punters lose a lot of money to the bookmakers.

This is not going to help you beat the bookmakers!

So, what should you do? Don’t follow what others are doing!

Do your own research and make your decisions based on that information. Alternatively, follow successful tipsters that have a proven record.

Sites such as betconnect have made this incredibly easy to do. You can follow the exact bets that pro punters would make without doing any of the hard work.

What is Betconnect?

You can get started at BetConnect today with £50 in free matched bets.

Don’t bet on your favourite team

Not so much a trick, just good advice that will certainly help you beat the bookies – don’t bet on your favourite team!

Whether you think it or not, you’ll have emotional ties with your own team.

You don’t need me to tell you that it’s always difficult to make rational decisions when emotion is involved. So it’s best to avoid betting on your favourite team altogether.

What’s more, a loss for your team would be a double whammy assuming you bet on your team to win.

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Instead, research the best teams, look at current form, injury news, head to heads etc. Basically, anything that will help you beat the bookmakers.

Stay informed

This trick kind of follows on from the previous one but it definitely deserves its own section. It’s important to research your bets and look for the teams and runners that are likely to prove great bets.

There are many different sources you can use to find valuable information online. There are many websites that provide minute by minute updates on team selection, key statistics and injury news.

Here at The Sure Bettor, we preview upcoming sports fixtures and events in order to help you make more informed betting decisions. You can find these articles on our blog.

Do your betting online

Our final trick to beat the bookies is to place your bets online rather than in-store.

It’s a shame to see the high-street in the place it’s found itself. But there’s a reason so many punters place their bets on digital platforms.

Bet online

Here are just some of the reasons.

  • Access to better odds and a wider range of bookmakers
  • More promotions to take advantage of
  • Ease of placing your bets

Better odds

There’s an endless supply of online bookmakers that you can access online. In 2020, there are more than a hundred different betting companies that operate online.

Whilst that number can sometimes be too high, it’s great when you’re looking for the best odds.

Bookies run promotions and price boosts that may make odds even higher. All in all, it’s great for maximising your value from your betting strategy.

Promotions online

As we looked at earlier, the bookmakers offer countless promotions and bonuses to new and existing customers. These offers are available on a regular basis meaning there’s plenty of profit to be made.

Obviously, the more bookmakers you have access to, the more promotions you can access and the more money you can make from bookies free bets and other promotions.

This is especially true when you consider methods like matched betting which can guarantee a profit without any risk.

Bet £10, Get £10 - BETDAQ

Ease of placing bets online

You don’t need me to tell you how easy it is to place bets online.

A process that one day could have taken more than 10 minutes to get to your nearest bookmaker can now be completed in less than a minute if you know what you’re doing.

All in all, placing bets online is certainly a great trick to increase your efficiency. Furthermore, using this method doesn’t cost any money. When you think about it, it probably actually costs less.

How to beat the bookies

Whilst it’s not possible to always beat the bookmakers and don’t believe anyone that says you can, these tips and tricks we’ve looked at above will certainly help.

Here’s a quick recap of the key tricks:

1. Find value
2. Don’t follow the crowd
3. 
Don’t bet on your favourite team
4. Stay informed
5. Bet online

I recommend you implement these strategies one by one to see what works for you.

Good luck with your betting strategy and I’d love to hear your thoughts on this article so please leave a comment below.

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About Charles

Charles is the founder of The Sure Bettor. He built the company with the aim of 'getting the word out' about matched betting.

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