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Tropicana Casino relaunching online platform

Betting at online casinos has proved very popular in New Jersey. There’s good news with the announcement that the Tropicana Online Casino will be reopening.

Caesars Entertainment will be relaunching the online casino. They had been in partnership with Ballys (who in the past have been called Gamesys) but that deal ended last year. That led to the Tropicana Casino closing on 13 June 2022. Players who had accounts with the casino saw their accounts and any cash switched to Caesars Casino.

It was on the 28th of March that the news came that the Caesars Casino would be rebranded the Tropicana Online Casino. An added bonus is the fact that it will utilise the Caesars Reward programme. 

Matthew Sunderland is the SVP of iGaming at Caesars Digital. He commented that the company “has a legacy in New Jersey” and also a history of giving their customers a “best-in-class gaming experience.” Good news indeed therefore for those who love to bet at NJ online casinos.

There’s plenty of confidence behind the product that the casino will give to its visitors. Mr Sunderland added that this relaunch is “an important step” for Caesars. Their aim is a simple one, to provide their customers with “the best iGaming products in the industry.”

Caesars are confident that this can be achieved and the reopened online casino will deliver “rewards that can’t be matched.” That’s just what the company feels is given by those who go to the land-based Tropicana Casino in Atlantic City.

The SVP and General Manager of Tropicana Atlantic City is Joseph Giunta. Speaking about the news of the online casino launch, he said that it will improve the “exceptional gaming experience” that already exists for New Jersey customers.

He added that players will now be able to enjoy their favourite casino games “in a fresh and responsible manner, right at their fingertips.”

It can be highly entertaining playing at an online casino. So much in fact that you’ll want to give yourself every opportunity to log in and try and get some wins. That will be possible with the Tropicana gaming website as it will be possible to download an app. Doing so will see you able to play your favourite games wherever you are.

It’s the latest piece of good news for gamblers in New Jersey. Earlier this year, Caesars enabled PlayAGS content in the state. 

PlayAGS have an excellent portfolio of online slots and table games. Their presence at online casinos is always appreciated and enhances the product. That’s why Matthew Sunderland hailed the deal as an “exciting addition” to their already impressive set of online games.

Over 30 slots will initially be added and these include popular games such as ‘Capital Gains,’ ‘Gold Wins Deluxe’ and ‘Tiger Lord.’ Players at land-based casinos are already knowledgeable about the games that have enjoyed great success.

Gary Hardy, senior vice president and general manager of Interactive at PlayAGS, is pleased to see the company extend their relationship with Caesars Entertainment. He sees them as “one of the world’s most high-profile casino brands.”

2023 could be an exciting year for Caesars Entertainment. As well as this relaunch of the Tropicana Online Casino, the company could be looking to expand its online sports betting business.

The UK gambling industry is currently facing a period of uncertainty. This is being caused by the continual delay of a White Paper into reforming the industry. When that is published, it is possible that Caesars Entertainment may be keen on launching a takeover bid for one of the UK’s most successful gambling companies, Flutter Entertainment.

Caesars Entertainment have previously headed to the UK to make an important acquisition. They had been working with William Hill to help expand their business as the US sports betting industry continued to grow. 

This led to them acquiring William Hill, though they then sold the non-US part of the business to 888 Holdings. A takeover of 888 Holdings is unlikely as their presence in the US market is not that large.

Perhaps if they did attempt it, they might go down the same route as they did with William Hill and look to recoup cash by selling the non-US assets. The company has previously said how their knowledge of the European market is nowhere near that of their expertise in the USA.

There is a lot of speculation about what the White Paper contains but it’s not believed to be as strict as previously feared. If this was to be the case, then acquiring Flutter Entertainment (who own Paddy Power) would look a more attractive proposition.

It wouldn’t hurt their share of the US market either. Flutter Entertainment owns 95% of FanDuel who hold a hefty share of the US sports betting market. It would be a costly purchase though and that may deter Caesars Entertainment from pursuing such a deal. An interesting time in the gambling industries on both sides of the Atlantic lies ahead.