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How Did NetEnt Become A Giant In The Worldwide Online Gambling Industry?

NetEnt is a leading provider of premium gaming solutions to the online industry. Founded in 1996 in Europe, the company shaped the iGaming landscape, providing players with innovative and entertaining casino games. 

You have probably heard the name even if you’re not interested in gambling. Their business became so popular that it went beyond the industry’s limits. We analysed and wrote a short description summarising people’s interest in NetEnt games.


Company overview

In 2002, NetEnt launched its first-ever online casino powered by its gaming platform, showcasing its commitment to delivering cutting-edge solutions to the market.

Seven years later, the company received its first prestigious gaming license from the Malta Gaming Authority, and it was also listed on the Stockholm Stock Exchange. Two years later, in 2011, they developed and launched their optimised mobile gaming platform. 

In 2019 they were brought to the US by DraftKings and also observed New Zealanders’ and Australians’ love for their top slots. Year after year, they launched new games with unique themes and impressive functionalities. 

They have received more than 35 awards for their hard work and integrity. However, is only the extensive catalogue keeping people engaged in NetEnt’s portfolio? 

People’s Top Favourite

One way of increasing popularity is by offering gifts to your loyal and potential customers. NetEnt worked in that sector, extending its reach to millions of gamblers worldwide. They craft partnerships with online casinos that, in exchange, promote their brand to players with casino bonuses. 

These coupons are varied, most of them are free, and all of them are playable on NetEnt games. Their portfolio is mostly slot-oriented, as they’ve created very famous titles. 

Online players adored the brand right from the beginning. They were transparent and created games with high RTPs and exciting graphics. According to specialists, Starburst, their most iconic creation, is still among the top ten most played online slots. Starburst captivated people with dazzling gems, expanding wilds, and dashing galactic-themed backgrounds. 

Their second most famous and more recent game is Gonzo’s Quest. The slot is adventure-themed and takes players on an expedition to uncover hidden treasures in ancient South American civilisations. It has in-game extra features and allows players to bet as low as ten coins. 

Amazing Partnerships

NetEnt is a provider, and it delivers high-quality without any doubt. Partnerships with major online casino operators, including Bet365, William Hill, Caesars Digital, and 888 Casino, expand the reach of their games to a global audience. 

They are in every significant market and also have two of the strongest licensing; the UKGC and MGA.

They also collaborate with businesses outside the gambling industry. Universal Pictures and 20th Century Studios deals helped them to develop themed slot games like Jumanji and Narcos, capitalising on popular franchises. 

Besides these, they also have slots with bands and artists, so associations go beyond the industry. They have a slot dedicated to Guns’n Roses with an RTP of 96.98%, created in 2016 with numerous bonuses and interactive features that shook the world. 

Always following rules

The company ensures player safety and responsible gaming practices when creating games. As the industry’s shining star, NetEnt takes international gambling addiction laws seriously to create a secure and enjoyable gaming environment for all. 

They implement everything from age restrictions that guarantee players are of legal gambling age to incorporating cutting-edge responsible gambling tools into all their games. 

Collaboration is vital in NetEnt’s realm, as they work hand-in-hand with licensed online casino operators to weave responsible gambling measures seamlessly into the gaming experience. 

NetEnt’s software and games must implement strict age verification processes to ensure that players accessing their content are of legal gambling age in their respective jurisdictions. This is why they close deals only with top-tier online casinos that also follow these rules without exception. 

The gambling software company also integrates responsible gambling features and tools into its games and software. These may include options for setting deposit limits, session time limits, and self-exclusion mechanisms to help players control their gambling behaviour. 

NetEnt takes data protection laws seriously, safeguarding personal and financial information. 

They have specialised teams for testing and international certification. NetEnt’s games and software may undergo independent testing and certification by reputable agencies to ensure fairness and compliance with responsible gambling standards.

Bottom line 

NetEnt became one of the world’s more relevant and reliant casino games providers due to its ability to understand both the demands and needs of the industry. The company created solutions with optimal performance, fantastic interface, and gameplay, making casinos earn important profits. 

People love the brand for their creativity, innovation, and decent payout rates. They did not have any serious lawsuits and consistently delivered quality.