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Matched betting on horse racing – It’s easier than you think

By April 24, 2018Matched Betting
Matched betting horse racing

Matched betting on horse racing – Is it something you should add to your matched betting strategy in 2019?

You bet…

A few weeks back, we had a question from a matched betting beginner, asking whether they should start placing their matched bets on horse racing events as well as football and other sports and events.

The person in question had a few misconceptions about match betting and horse racing, they thought it was more difficult than other sports and events.

This may be the case for you, so to show you how easy and profitable matched betting on horse racing is, I decided to go in-depth…

Horse racing is one of the most popular sports in the UK and it’s home to some of the most prestigious racecourses in the world. You’ve undoubtedly heard of Ascot and Cheltenham.

Horse racing is a prolific sport in the sporting diary – with far too many match betting opportunities to miss!

Reasons for matched betting on horse racing

There are a number of reasons why it’s a great idea to place your matched bets on horse racing events:

  1. Mix up your match betting
  2. Continue earning during the football off-season
  3. Plenty of profit to be made
  4. and of course, horse racing is an exciting sport to follow

Let’s have a look at each one of these in greater detail.

Mix up your match betting

The aim of matched betting is to use as many promotions as possible – the more you complete, the more money you make.

Therefore it’s important we keep our bookie accounts open and active for as long as possible.

If our accounts are restricted or gubbed in any way, we can no longer take advantage of free bets and promotions. This renders matched betting pretty much useless.

To stay under the bookies radar, we need to make ourselves look like normal, regular punters. By mixing up our betting patterns, we blend into the crowd.

Don’t just place your matched bets on one sport or event all the time, change it up and bet on something new – horse racing is a great option.

It also makes matched betting far more exciting for us. There’s nothing worse than a tedious betting pattern. Make it interesting and have some fun!

Make money with matched betting horse racing

Football holidays

If you’re already making money with matched betting but don’t bet on any horse racing events or other sports, you probably rely on football promotions.

I don’t blame you…

Football is the most watched sport in the world and there are plenty of games to bet on and numerous matched betting offers to complete each week.

But what do you do during the summer break?

There’s usually (on major tournament off-years) a  5-6 week period when footballers are spending their millions on holiday. During that spell, you’re unlikely to be able to place matched bets on football events. That means less profit in your accounts.

I’m sure you started matched betting to make as much money online as possible. Therefore, it means placing as many matched bets as we are able. It’s a great idea to place bets on other sports and events like horse racing.

Horse racing is an annual sport. Whatever the weather’s doing you can be sure there will be a race to bet on, allowing you to make more profit online.

Huge range of horse racing offers

Horse racing is the second largest spectator sport and actually the most bet on sport in the UK, so it makes perfect sense for the bookies to offer free bets to incentivise punters.

There are a huge range of horse racing offers that matched bettors can take advantage of on a regular basis.

We’ll take a look at the different matched betting horse racing offers later on.

Does horse racing differ from betting on other sports?

As you’d expect, most things are pretty similar whether you’re betting on horse racing or other sports.

The main difference between betting on a horse race or a football game is the market availability.

Obviously, a horse race cannot be drawn like a football game. So, you can either bet on a horse to win or lose a race. It’s actually simpler, if you ask me.

Here are a few key terms you’ll need to know. These specifically apply to horse racing betting.

EW or Each Way – Each way bets are a bet type in which the punter stakes the same amount of money on the horse winning the race as the horse ‘placing’ (finishing in the top three places). We’ll look into these in more detail below.

Handicap – A handicap is a term given to horses that have different amounts of weight added to their saddle to make a race more even.

The Going – The condition of the ground the horses are racing on. There are seven surface grades ranging from hard to heavy. This shouldn’t affect our betting in any way but it’s good to know.

How matched betting on horse racing works

If you already understand the concept behind matched betting and you’re used to placing matched bets on football or other events, you’re pretty much sorted.

Just apply this same knowledge to horse racing events.

If you’re not so sure what matched betting is and how it works you can find out more in our in depth article.

Match betting on horse racing events follows exactly the same process as any other sport or event. I’ve laid it out below:

  1. First and foremost you need to find a horse racing offer or promotion.
  2. Next up, find the specific horse race you want to bet on. The terms of the offer may state you must place your bets on a certain race.
  3. Find the same race at the betting exchange you’re using. It’s easiest to search for the name of the event.
  4. Just like in other sports, we’ll look for the market (horse in this example) with the tightest back and lay odds at the bookie and the betting exchange.
  5. Once you’re happy with your selection, work out the correct lay stake using the matched betting calculator.
  6. When you’re sure everything’s correct, place your bets.

It’s as easy as that!

If the horse you bet on wins the race, your back bet will win and your lay bet will lose. If that horse doesn’t win, your back bet will lose and your lay bet will win.

Just the same as placing your matched bets on any other sport or event.

You can use exactly the same method if you’re matched betting in the USA.

Matched betting horse racing offers

As we mentioned above, horse racing is the most popular sport for Brits to bet on. So it’s no wonder that bookies spend thousands on promoting countless offers to entice new and existing customers.

For that reason, the large horse racing events like Cheltenham and Ascot provide matched bettors with huge potential.

Without a doubt, these events are the most profitable weeks of the year for matched betting.

However, it’s not just the large events we can make money from. Horse racing is a global sport which makes it perfect for matched betting. There are always plenty of events to pick from across the globe, whether they’re in America or Australia.

You really don’t want to miss out on horse racing matched betting!

There are a number of different types of matched betting horse racing offer that we’ll look at next.

Common free bets

As you’d expect, there are plenty of regular free bets available on horse racing events.

At the time of writing this article, the Cheltenham festival has just finished so I’ll use an example from that.

William Hill offered customers a £10 free bet on day one of Cheltenham when they staked £20 on UK or Irish racing. An incredibly easy offer to profit from.

Matched betting horse racing - William Hill Cheltenham 2018

Price boosts

Another brilliant option to make money through matched betting on horse racing are price boosts. The bookies may boost the price on a certain horse to win, enticing more punters to gamble.

If the lay odds are suitable, using matched betting you can make a guaranteed profit regardless of the event outcome.

Risk free bets

This type of horse racing offer can be incredibly rewarding and you can make a guaranteed profit very easily.

Whilst risk free bets are a little more complex than your standard matched bet, you’ll soon get your head around them.

Here’s just one example from the world’s largest online bookmaker, Bet365.

Bet365’s ITV racing 4/1 offer (previously Channel 4 racing) is a great risk free bet to complete.

Matched betting horse racing - Bet365 ITV racing

Simply back a winning horse at odds of at least 4/1 (5.0) and you’ll receive a risk free bet on the next televised ITV race, up to a maximum of £50.

The great thing about this offer; if you keep picking a winner, Bet365 will keep giving you a risk free bet.

What if the horse you bet on loses? To unlock this specific risk free bet, you need to select a winning horse so in this example you wouldn’t have access to the promotion.

However, as with all matched bets, there’s no risk involved even if you select a losing horse.

On average you should be able to extract about 60% of a risk free bet in cash. So from this example, that’s about £30 in tax free profit.

If you’re new to matched betting risk free bets may seem quite challenging but trust me, they’re incredibly easy and profitable offers that many people take advantage of.

Each way bets

This type of horse racing offer is for more experienced matched bettors. However, each way bets are certainly still worth learning as they can be very profitable.

Unfortunately, these bets don’t provide a guaranteed profit but there’s very little risk involved. We’ll only lose a small amount if results don’t go our way.

We won’t go through every promotion offered on horse racing events as we’ll be here all day.

However, it’s good to remember there will always be an offer to take advantage of when matched betting on horse racing.

How to find the latest matched betting horse racing offers?

Finding the latest offers and checking through the terms and conditions is the only part of matched betting that takes time.

This is where The Sure Bettor comes in incredibly handy. We put in all the legwork so you can maximise your profit and reap the benefits of matched betting.

Our team of matched betting experts are always searching for the latest offers, checking them over to make sure they’re worthwhile and adding them to the members only area of the site.

If you’re thinking about getting started with matched betting, check out our testimonials to see what our members are saying.

If you’re already a member with us at The Sure Bettor, be sure to check the Latest Offers’ section frequently to ensure you don’t miss a chance to make a profit online.

Big horse racing events of the year

This is where matched betting horse racing comes into its own!

Below are the large horse racing events of the year that you just cannot miss. There’s always plenty of profit to be made.

Cheltenham Festival – March
Grand National – April
Royal Ascot – June

Cheltenham festival - horse racing

How much can I make matched betting on horse racing?

How much money can I make?

This is the question everyone wants to know the answer to. And it’s quite difficult to give a definitive answer.

Everyone’s results will vary depending on how much time you invest and what offers you take advantage of.

Overall, from matched betting as a whole, you can expect to make between £500 and £1000 a month.

As we said earlier, matched betting on horse racing is incredibly profitable. With some of the larger events making you more money in four days than you would in say a month…

Whatever the number, horse racing matched betting is well worth your investment.

Matched betting horse racing – 3 top tips

Below are our top 3 tips for maximising your profit from matched betting on horse racing.

Tip #1 – Liquidity

Our first tip is to wait for the liquidity to increase.

The liquidity of a horse racing event doesn’t start to increase until about an hour before the ‘off’. This is just a guide and it may be different for more popular events like The Grand National, for example.

Tip #2 – Place your bets in plenty of time

Our second tip is to get your bets on in plenty of time.

The odds typically start moving within the last 5 minutes before the start of a race. We want stable odds as it makes placing our bets much easier.

The tricky bit is finding the balance between higher liquidity and stable odds.

Aim to place your bets about 15 minutes before the the race starts. Every day there are a huge range of different horse racing events to place our bets on. If you’re not happy, just wait for another race.

Tip #3 – Popular events

Our third and final tip is to make sure you pick popular events to place your matched bets.

Again, this comes back to the liquidity of an event.

As horse racing is such a big sport, there are hundreds of events the bookies give odds for. However, not all of these markets are worth pursuing. Stick to markets that are popular.

You can find these by checking the ‘popular’ section at your preferred betting exchange.

Other sports / events that suit matched betting

As we’ve already mentioned, matched betting can literally be used on any event or sport.

We just need to be able to place a lay bet at a betting exchange to make the process risk free and ensure our selection has tight back and lay odds.

As I’m sure you know, football is a great sport to use for matched betting.

There are always plenty of games to pick from and hundreds of markets on each game.

There are also a huge number of offers available for this sport which is always great for us matched bettors.

We want to take advantage of as many free bets and promotions as possible.


If you’re not matched betting on horse racing already, hopefully it encourages you to start.

Expanding the markets you regularly place bets on allows you to blend in with the betting crowd, makes the process more interesting and ultimately make more money in the long term.

I hope you enjoyed this matched betting horse racing article.

If you have questions about anything matched betting related just give us shout.

Until next time.

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About Charles

Charles is the founder of The Sure Bettor. He built the company with the aim of 'getting the word out' about matched betting.


  • Thanks for pointing out how each way bets will be able to give you a chance to profit with little risks. My dad is looking for a hobby he can spend some time on during his retirement, and he is currently considering betting on horse races. This tip will surely minimize his riks and probably even allow him to take home some money after each race.

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